How to Coach a Marketing Team with Stewart Conway, Head of Central Marketing at BMO Global Asset Management

Aug 7, 2019

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Stewart Conway wakes up at 4 AM, six days a week, for a reason. His discipline, focus, and love for marketing (and skiing) are what drive Stewart and his team each and every day. Stewart is the Head of Central Marketing at BMO Global Asset Management by day and an active member of the British Association of Ski Instructors during his free time.

On this episode, Stewart talks about how being a ski instructor has shaped his views on marketing, his advice for first-time marketers, and ways to think about the current digital landscape.

Links

Full notes & quotes: http://bit.ly/2YOdcu9

Stewart’s LinkedIn: http://bit.ly/2YF7z1r

Bank of Montreal: http://bit.ly/2GX7IHJ

5 Key Takeaways

- When teaching a new team, you need to use their language. Once you get to know them better, talk their talk and use analogies that help them learn the way they're accustomed to learning.

- Similar to a skier, Stewart says marketers need to be centered. Risk needs to be balanced.

- It's important to test in local markets first, have a native speaker on your team involved, and always be thinking about how other cultures might view your brand.

- A great filter for new information on tech advances is your own personal network.

- For first-time marketing leaders: Talk to a lot of people and don't rush to your decisions. Give yourself time to fully explore and evaluate what exactly is going on within the company, culture, and team.

Bio

Stewart Conway is the Head of Central Marketing at BMO Global Asset Management. He is also a competitive skier and ski coach. Prior to BMO, Stewart was the Head of Digital for Jupiter Fund Management and has over 20 years of digital, marketing, and business experience.

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