The Property Couch

552 | How to Talk to Agents (Without Losing Your Leverage When Negotiating)

9 snips
Jun 26, 2025
Negotiation is more than just volume; it's about strategy and calmness. Discover common pitfalls buyers face before negotiating and learn how to prep effectively, including understanding vendor motivations and setting walk-away prices. Silence and tactical empathy become your allies in securing the best deals. Plus, gain insights from expert Chris Voss on high-stakes negotiations. As the market shifts, mastering these tactics can empower you to navigate and emerge successful in property transactions.
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ADVICE

Agent Motivations Matter

  • Understand the real estate agent's three main motivations: commission, quick turnover, and maintaining their brand reputation.
  • Tailor your negotiation approach by leveraging this insight to better navigate agent interactions.
ADVICE

Power of Silence

  • Use the power of silence and patience in negotiations to avoid giving away leverage.
  • Resist the urge to fill every silence; this stops you from negotiating against yourself.
INSIGHT

Negotiation Is A Dance

  • Negotiation is a dance, not a battle, involving jockeying for info, position, and emotional control.
  • Price is not the only negotiation factor; understanding vendor motives lets you negotiate on terms beyond price.
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