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“Another 374,000 flights” - the cost of adding video

Jun 20, 2025
The podcast dives into the shocking environmental impact of Spotify's video integration, equating potential carbon emissions to 374,000 flights between Paris and New York. It highlights how video consumption results in over 50 times more emissions per hour than audio. Recent industry developments include Pocket Casts introducing transcripts and the UK podcast Politics Joe moving its video content behind a Patreon paywall. This shift reflects changing monetization strategies and a response to the risks of relying solely on platforms like YouTube.
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INSIGHT

Video's Huge Carbon Footprint

  • Adding video to a music platform significantly increases carbon emissions, about 50 times more per hour than audio alone.
  • Video requires screens to be lit and uses more data and processor power, causing a large environmental impact.
ADVICE

Use Podcast Transcripts for Accessibility

  • Use Pocket Casts' transcripts feature to improve accessibility and engagement.
  • Plus or Patreon subscribers get auto-generated transcripts if the podcast does not provide its own.
ANECDOTE

Politics Joe's Paywall Shift

  • Politics Joe put its video podcast behind a Patreon paywall while keeping audio free.
  • The audio earns twice the revenue even with half the audience, showing video carries business risks.
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