Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

Apr 9, 2024

Discover the core storytelling principles for engaging podcasts, including sound vision, scene structuring, and creating surprise. Learn how to be a better interviewer, incorporate suspense, and deliver fantastic cross-promotion pitches. Explore examples and insights from experienced producers, and delve into the art of storytelling through real-life narratives and unique town features. Uncover the strategies for crafting memorable interactions and creating evergreen storytelling content in podcasts.

01:07:36

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Episode notes

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Quick takeaways

Storytelling principles are crucial for all podcast genres.

Sound vision impacts audience engagement and storytelling effectiveness.

Structuring content effectively enhances audience connection and engagement.

Deep dives

Utilizing Feed Drops for Audience Growth

Feed drops involve two shows sharing episodes to expand their audiences. This podcast episode explores the concept's potential benefits and challenges, showcasing the speaker's interest in conducting a feed drop for their own show.

Intro

2min

Mastering the Art of Storytelling in Podcasting

29min

Exploration of Storytelling Principles Through Examples

4min

Exploring Vernon and Storytelling Techniques

2min

Crafting Memorable Interactions and the 6S Storytelling Framework

2min

Mastering the Art of Evergreen Storytelling in Podcasts

21min

Successful Podcast Collaboration

5min

They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business.

And in this episode, with the help of a special guest, we’re breaking down the core principles of storytelling and how to incorporate them into your show.

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Topics Covered

0:00 A new podcast growth experiment
3:21 Introducing Sound Judgment
6:24 Crafting your show’s Sound Vision
16:06 Structuring your episodes for impact & retention
18:54 Thinking in scenes
23:20 Surprise: The unexpected emotion behind all great podcast episodes
35:42 Why specifics are the key to unlocking memorability and emotion
40:20 Our analysis of the Sound Judgment episode
42:17 Digging deeper into defining your sound vision
47:35 How we use scenes to structure this show
51:33 How to incorporate surprise & suspense into your episodes
58:47 How to be a more specific (and thus, better) interviewer
1:01:52 The elements of a fantastic cross-promotion pitch

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resource

Listen & Subscribe to Sound Judgment

The Story Grid
YouTube: Brandon McNulty
On Being
Wild Boys
Famous & Gravy

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