

DomainSherpa – Down The Rabbit Hole – September 11, 2025: The King and Us
Sep 12, 2025
Rick Schwartz, the 'Domain King' and a trailblazer in the domain industry, shares his insights on the evolving market. He discusses his innovative AI advisor, Betty, and debates the future of .ai domains versus traditional ones. Rick emphasizes the impact of memorable domains on brand success and offers actionable strategies for investors—like focusing on high-quality, brandable names. He also touches on community connections and his unique yacht meetup plans for industry leaders, all while preparing for a transformative 2026.
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2025 Is Preparation For A 2026 Takeoff
- Rick views 2025 as a year of preparation and predicts a major takeoff in 2026 driven by AI and falling interest rates.
- He expects investment and real estate to ignite quickly once rates fall, creating a perfect storm for domains.
Build Your Own AI Agent
- Build and train a personal AI agent to act as your primary advisor and workflow engine.
- Use it to generate business plans, marketing copy, and operational steps to save time and money.
Train Your AI With Precise Prompts
- Train yourself to communicate clearly with your AI agent to get better, tailored outputs.
- Provide detailed parameters and iterate prompts; the more input, the better the AI's recommendations.