Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Valuable Lessons Amy Aitman Learned From Managing 150+ Niche Websites

Jan 17, 2024

Amy Aitman, COO of Venture Fourth Media, shares insights on managing 150+ niche websites, hiring specialized writers, and embracing a data-driven approach. She discusses strategies for content diversification, brand building, and navigating the aftermath of the Helpful Content Update. Aitman emphasizes the value of expertise, opinions, and passion in writing, highlighting the role of unique perspectives in a changing industry.

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Introduction

00:00 • 2min

Introduction and Sponsorship from Search Intelligence

01:57 • 2min

From Freelance Writer to COO: A Journey of Leadership

04:16 • 13min

Managing and Scaling a Large Portfolio of Niche Websites

16:51 • 4min

The Challenges of Hiring Writers and Subject Matter Experts

20:36 • 11min

The Value of Opinions and Perspectives in Writing and Publishing

31:40 • 5min

Lessons Learned from Managing 160 Niche Websites

36:56 • 24min

Excitement and a Successful PR Link Building Campaign

01:00:55 • 2min

Amy Aitman, the COO of Venture Fourth Media, joins us on the Niche Pursuits podcast to share her journey from a freelance writer to leading a prominent media company.

Venture 4th Media manages around 150 websites with a massive writing and editing team of subject matter experts.

And Amy is an open book regarding the operational insights and challenges that have come along with this experience.

For one, over the years, she has been involved with hiring 500+ writers and thus has seen it all.

To build a quality team, she emphasizes the importance of a thorough hiring process and how advantageous, particularly in the age of AI, it can be to have writers and editors with genuine expertise, opinions, and passion in their niche to 'talk shop'.

As she mentions, it's what can separate us from AI.

She highlights her operational approach of going slow to grow fast - making rational, data-driven decisions every step of the way.

So, she also gets into Venture 4th Media's strategies for diversifying content and brand building, including adding email marketing, newsletters, podcasts, and Twitch campaigns to their sites.

And with so many sites under management, Amy has some valuable thoughts about the Helpful Content Update, including how the company is navigating the aftermath, how they're evaluating content, and prioritizing growth opportunities.

Overall, Amy is a great source of optimism. Her tips and experience are invaluable. And her insights into the evolving landscape of content creation and audience engagement are sure to help site operators of all levels. Enjoy!

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