Overcoming Resistance to Change: Insights from Pragmatic Instructors

“The first market we have to sell to is our executive team” - Steve Gaylor   We know Pragmatic training has the potential to revolutionize the way your organization approaches product—but does your company (more specifically, your leadership) understand the impact of being market-driven?   In this episode, Pragmatic Instructors Paul Young, Cindy Cruzado, Amy Graham, Steve Gaylor, and Will Scott discuss putting Pragmatic training into practice.   During this episode, they discuss:

• The challenges product professionals will face when trying to implement change in their role and company
• How to get buy-in from the executive team to build a market-driven culture
• Why capturing market data will help you prevent emotional or political conversations with stakeholders in the company
• How to manage through influence versus authority

Want to learn more from these Pragmatic Instructors? Enroll in Foundations, where you’ll learn how to master the Pragmatic Framework and build products the market wants to buy.
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