The Game with Alex Hormozi

Day 2 From My $105M Book Launch | Ep 953

104 snips
Sep 23, 2025
In a dynamic live launch, listeners dive into effective strategies for scaling businesses. Alex offers insights on refining marketing tactics and enhancing lead collection through targeted podcast outreach. He discusses pricing strategies, emphasizing the potential of luxury offerings and retention methods for various industries. The conversation explores practical approaches to finance and acquisitions, as well as the importance of user experience. Finally, Alex shares innovative ideas to automate content and secure partnerships that boost growth.
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ADVICE

Exploit Proven Channels First

  • If lead flow is inconsistent, 5x the channel that already works before inventing new channels.
  • For podcast-based marketing, increase frequency and invite qualified prospects onto the show to create targeted outbound opportunities.
ADVICE

Monetize Conferences For Lead Capture

  • Use conferences to capture high-quality leads: pay for a prime booth, offer staged giveaways, and collect emails during presentations.
  • Use slide-gated downloads and brief surveys to identify the most engaged prospects for follow-up.
ADVICE

Game Cold Calls With Volume

  • If cold calling converts at ~1%, scale the volume until conversions stabilize and create predictable revenue.
  • Use list brokers, scraping, and niche community ads to build precise prospect lists and call consistently.
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