From Entry Level Strategist to Company CEO to 2X Private Equity Success Story

Erin Cigich is the CEO of Perform[cb], a premier digital customer acquisition solution based in Florida. Erin has received numerous accolades throughout her career, including “40 Under 40” and “Business Woman of the Year” by Tampa Bay Business Journal and the Florida Women's Conference “Glass Ceiling Award.” With Perform[cb], Erin has cultivated a company that has received Florida Trend magazine’s “Best Florida Companies to Work For” for seven years in a row and mThink’s Blue Ribbon Panel’s “Best CPA Network” for five consecutive years.

In this episode…

Do you know what you need to do before you even start the process of selling your business? How can you differentiate between offers and find the best fit for the future of the company?

CEO of Perform[cb], Erin Cigich, shares her expertise after two successful acquisitions with the same company. Erin sits down with host, Todd Taskey, to discuss her 15-year journey from an entry-level position to CEO, the best ways to involve your top executives during an exit, and how to figure out which offer is best for your company.