On this episode of Building at the Edges we sit down with Deana Burke and Natasha Hoskins, co-founders of Boys Club, a social collective bringing new voices to the internet. We break down the structure of Boys Club, how the DAO fits into the larger brand, how the brand can become profitable, and their choice to focus on building the media business first. We discuss bootstrapping vs. venture funding, community growth vs. audience growth, and we have a really interesting conversation on how the belief in a brand is what makes a brand valuable.

LINKS

TIMESTAMPS

0:00 Intro

0:41 Boys Club

4:55 Is Boys Club a DAO?

11:27 Turning Boys Club into a business

22:44 Bootstrapping vs. venture funding

31:18 Belief in a brand

37:26 The Boys Club zine

38:55 Community growth vs. audience growth

40:34 DIMES

42:28 Outro

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