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Scaler Pod - The Software Engineer's Podcast

SCALER POD 14 - Rahul Chari, Founder & CTO, PhonePe | UPI & India's Digital Payments Revolution

May 6, 2023
01:28:39

Podcast summary created with Snipd AI

Quick takeaways

  • PhonePay strategically organizes its app's information architecture to avoid overwhelming users and tailors the user experience to specific life stages, preventing information overload and facilitating smooth user adoption.
  • PhonePay addresses the challenges of device fragmentation and performance by investing in optimal device support, performance optimization, and customized network library with quality of service priorities for efficient and reliable data transmission.

Deep dives

Maintaining a Clear Information Architecture

PhonePay strategically organizes its app's information architecture to avoid overwhelming users. The homepage focuses on send money and bill payments, ensuring simplicity and user-friendly navigation. User journeys are carefully crafted, moving from send and spend to manage and grow money, gradually introducing financial services. This approach tailors the user experience to specific life stages, preventing information overload and facilitating smooth user adoption.

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