The Joe Pomp Show Phil Mickelson Talks The Future of Golf, The State of LIV, How Coffee Saved His Life and More
Jan 31, 2025
Phil Mickelson, a six-time major champion and LIV Golf star, shares insights into the evolving landscape of professional golf. He discusses the shift from the PGA Tour to LIV, drawing parallels with the music industry and Formula One's global model. Mickelson highlights the importance of health and lifestyle choices for longevity in golf, revealing how coffee played a crucial role in his life. He also emphasizes how LIV's family-friendly atmosphere enhances fan engagement compared to traditional events.
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Golf's Transition
- LIV Golf's disruption will take longer than anticipated, similar to the music industry's 10-year transition.
- Golf will become more global, offering opportunities for players and fans worldwide.
Global Golf Model
- The old golf model limited growth, primarily focusing on the United States.
- LIV Golf creates a global sport, like Formula One, with international players and events.
LIV Golf Team Economics
- LIV Golf teams are attracting sponsorship and purchase offers, demonstrating growing value.
- Mickelson's team is focused on building its brand and equity before considering selling.