Phil Mickelson Talks The Future of Golf, The State of LIV, How Coffee Saved His Life and More
The Joe Pomp Show
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Evolving Media Rights and Fan Engagement in Golf
This chapter explores the evolution of golf and the ongoing initiatives to boost fan engagement. It contrasts traditional media rights philosophies with those of newer leagues like LIV, emphasizing digital content's role in enhancing the sport's visibility and connection with audiences.
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