Mixed Signals from Semafor Media How YouTube Became TV – with Colin and Samir
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Dec 13, 2024 
Colin and Samir, veteran YouTubers and media thinkers, discuss the evolution of digital media and YouTube's rise as a dominant platform. They delve into the challenges legacy media faces in adapting to this new landscape and share insights on navigating the creator economy. The duo humorously explores their obsession with buying unique domain names for creative projects. They also touch on the impact of AI in content creation and emphasize the importance of authentic storytelling in today's media environment.
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Lacrosse Network Origins
- Colin and Samir's YouTube journey began with a lacrosse-focused channel in Los Angeles.
- They aimed to program it like television, offering new shows daily and eventually live games.
Whistle Sports Acquisition
- A key turning point was selling their lacrosse network to Whistle Sports in 2014.
- This allowed them to learn about the modern media business and advocate for creators.
Legacy Media's YouTube Struggle
- Legacy media's attempts to capture the YouTube market, like Vessel, often fail.
- They can move content, but struggle to replicate the community aspect.