Morning Brew Daily What Gary Vee Thinks of a Possible TikTok Ban, AI Influencers and Why It's Not Bad to be Cringe
May 27, 2024
Gary Vaynerchuk, a dynamic entrepreneur and media personality, dives into the potential TikTok ban and its implications for social media dynamics. He discusses the rise of AI influencers and how they might reshape authenticity online. Through his experiences in the wine industry, Gary reflects on its resilience amid changing consumption patterns. He also tackles the label 'cringe,' suggesting it reveals much about societal values today. Lastly, he highlights emerging opportunities in sports and how social media influences younger generations.
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Wide and Shallow Curiosity
- Gary Vaynerchuk maintains broad curiosity, tracking trends across the web using tools like 'Break the Web'.
- He prioritizes a wide, shallow approach, diving deeper only when trends gain momentum.
Shift in Social Media
- Social media has shifted from follower accumulation to content quality, prioritizing individual creative pieces finding their audience.
- This creates a meritocratic environment where anyone can gain influence by creating engaging content.
Small Social Networks
- Existing platforms like text message groups, WhatsApp, and Snapchat currently fulfill the need for smaller, friend-focused social networks.
- These platforms offer a more intimate space compared to the algorithm-driven feeds of larger platforms.
