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What Gary Vee Thinks of a Possible TikTok Ban, AI Influencers and Why It's Not Bad to be Cringe
May 27, 2024
Gary Vaynerchuk, a dynamic entrepreneur and media personality, dives into the potential TikTok ban and its implications for social media dynamics. He discusses the rise of AI influencers and how they might reshape authenticity online. Through his experiences in the wine industry, Gary reflects on its resilience amid changing consumption patterns. He also tackles the label 'cringe,' suggesting it reveals much about societal values today. Lastly, he highlights emerging opportunities in sports and how social media influences younger generations.
25:29
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Quick takeaways
- Gary Vee emphasizes the importance of quality creative content over follower count in the era of TikTok and social media influence.
- The emergence of AI influencers is seen as a disruptive shift in online influencing, reflecting ongoing societal and technological changes.
Deep dives
Gary's Approach to Attention and Trendspotting
Gary Vee discusses his broad approach to staying informed on trending topics and runaway trends across various industries like fashion and social media. His macro-curious mindset involves observing and assessing various topics to determine their potential impact before delving deeper if they gain significant traction. This method of surface-level observation followed by deeper exploration allows him to gauge the momentum of trends and individuals effectively.
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