What Gary Vee Thinks of a Possible TikTok Ban, AI Influencers and Why It's Not Bad to be Cringe
May 27, 2024
25:29
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Gary Vaynerchuck talks about the TikTok ban winners, AI influencers, and the 'cringe' label. He discusses the future of the alcohol industry, sports opportunities, and social media's impact on future generations.
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Quick takeaways
Gary Vee emphasizes the importance of quality creative content over follower count in the era of TikTok and social media influence.
The emergence of AI influencers is seen as a disruptive shift in online influencing, reflecting ongoing societal and technological changes.
Deep dives
Gary's Approach to Attention and Trendspotting
Gary Vee discusses his broad approach to staying informed on trending topics and runaway trends across various industries like fashion and social media. His macro-curious mindset involves observing and assessing various topics to determine their potential impact before delving deeper if they gain significant traction. This method of surface-level observation followed by deeper exploration allows him to gauge the momentum of trends and individuals effectively.
Evolution of Social Media and Attention Management
Gary Vee reflects on the changing landscape of social media over the past decade, emphasizing the shift towards individual content excellence over amassing large followings. He highlights the significant impact of short-form video platforms like TikTok and the necessity for quality creative content to reach specific audiences, ushering in a new era of meritocracy in digital influence.
The Rise of AI Influencers and Changing Media Dynamics
Gary Vee explores the emergence of AI influencers and their potential to disrupt traditional human-led social media influencing. He relates the trend of non-human influencers securing brand deals and followers, signaling a transformation in how audiences engage with online content. Despite concerns about authenticity, Gary Vee views the evolution as part of the ongoing technological and societal shifts in media consumption and influence.
Happy Memorial Day! Neal and Toby chat with Gary Vaynerchuck about his new book, “Day Trading Attention.” Gary shares his take on the winners of a TikTok ban and the rise of AI and YouTube influencers having real world effects. Plus, how he got into the wine business and why he thinks the alcohol industry will survive despite a decline in consumption. Then, the label ‘cringe’ gets thrown around a lot but Gary thinks it says a lot more about our current society. Also, where the biggest sports opportunities are as media and distribution changes. Lastly, a discussion about the impacts of social media on future generations.