How authentic advertising is driving real estate investment success

In this episode of The Smart Property Investment Show, host Phil Tarrant is joined by Eva Loisance from Finni Mortgages to explore how podcast advertising is reshaping the way property investment businesses connect with their audience.

The duo highlights a shift from traditional pre-recorded jingles to live reads, where hosts personally deliver sponsor messages, adding authenticity and boosting listener engagement.

The conversation also delves into the mechanics of blending advertising across both audio and video platforms, including YouTube, to maximise reach and monetisation.

Eva underscores the crucial role of mortgage broking in navigating lender changes, rate shifts, and tight budgets, while Phil's own experience with Finni Mortgages serves as a strong testimonial to the value of trusted broker support.

The episode also provides insights into the broader property market, where more flexible lending policies open opportunities for self-employed and non-traditional borrowers.

Ultimately, the duo stresses how both advertising strategies and mortgage broking services are becoming increasingly personalised, enabling investors and businesses to stay ahead in an evolving property landscape. If you like this episode, show your support by rating us or leaving a review on Apple Podcasts and by following Smart Property Investment on social media: Facebook, X (formerly Twitter) and LinkedIn. If you would like to get in touch with our team, email editor@smartpropertyinvestment.com.au for more insights, or hear your voice on the show by recording a question below.