The Inquiry Is it time to copyright your face?
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Sep 16, 2025 Dive into the world of deepfakes and their dual nature—some for fun, others for harm. Discover Denmark's bold proposal to copyright one’s face and voice, aiming to protect individuality in a digital age. Explore the complexities of balancing personal rights with freedom of expression amidst evolving tech laws. Unpack the intricate relationship between AI and copyright, emphasizing the urgent need for coherent international regulations. This discussion highlights the ethical quandaries of digital identity in our tech-driven society.
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Denmark's Novel Proposal
- Denmark proposes extending copyright-style rights to faces, voices and gestures to require consent before public AI-generated imitations are shared.
- The law would force platforms to remove unauthorised deepfakes and allow victims to seek removal or compensation.
Use Platforms' Takedown Powers
- If a deepfake using your image appears online, ask the hosting platform to take it down under the proposed rules.
- The draft law would create an obligation for platforms to remove unauthorised imitations when notified.
Satire And Safety Carve-Outs
- The proposed law keeps exemptions for clear satire, parody and political critique to avoid choking off free expression.
- Exemptions vanish if the imitation spreads misinformation that risks rights, safety or reputation.