34. Ruth at Simply Roasted on the ‘Better for You’ Category, Leading with Taste, and Crisps

This week, Meagan got chatting to Ruth Fittock, the Marketing Director at Simply Roasted Crisps. Ruth joined Simply Roasted after a decade in crisps/chips marketing at the likes of Pop Chips...so she’s got a whole host of knowledge to share about how to do marketing well within the ‘better for you’ category. Tune in to this episode to learn:

• How Simply Roasted hopes to capture market share in the ‘better for you’ category
• How to build a messaging hierarchy for on-pack claims in a category like crisps/chips
• How marketing in this category has changed over the last 10 years
• Some valuable marketing lessons Ruth carried over from her time at Pop Chips to her role at Simply Roasted
• What’s happening in this category right now that means it’s an interesting place to be as a marketer

Simply Roasted is currently available in the UK. If you’d like to grab yourself a bag (or several) use the code Ruth’s team have set up for us - DIG30 - at checkout https://simplyroastedcrisps.co.uk/