How Innovators Can Increase Their Chances of Market Success w/Matthew Holt

Healthcare innovators have to make a lot decisions in the commercialization process and each choice can determine the success or failure of the innovation. What are some of the pitfalls of bringing an innovation to market? What needs to change in healthcare to make innovation easier? Why is proof of efficacy and value so important to gain adoption? On this episode, I’m joined by the founder of The Health Care Blog and SMACK.health, Matthew Holt, who shares his point of view on why some innovations succeed, why some fail, and where the market is going.   3 Things We Learned The two main types of innovation One of the biggest issues in healthcare Why healthcare innovations get stuck before implementation   One of the main reasons why healthcare innovations fail to reach any level of customer acceptance and profitability is because the industry is a very unique beast to deal with. Healthcare innovators must consider the experience of the clinicians who will use the new solution. It’s also important for innovators and investors to expect and plan for the long sales cycles in healthcare. You also must know how your solution fits into the larger healthcare ecosystem. Ultimately, there are a lot of things that have to go right to reach commercial success and there are no short cuts to developing a winning commercialization strategy.