Product-Led AI
Reinventing Distributed Commerce with AI
Jun 4, 2024
The podcast discusses the impact of AI on distributed commerce in the post-ATT world, focusing on personalized customer engagement and new channels of interaction. It explores the evolution of the e-commerce landscape, success stories of customers using AI tooling, the importance of AI in enhancing customer journeys, and envisions a future of personalized AI-driven commerce.
33:40
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Quick takeaways
- AI revolutionized customer engagement post-ATT by enabling personalized experiences.
- E-commerce adapted to AI tools for optimizing consumer interactions and enhancing engagement strategies.
Deep dives
Fermat's Inception Amid Apple's App Tracking Changes
Fermat was born out of the necessity to adapt to Apple's app tracking transparency rules, leading to a paradigm shift in how commerce companies approached customer engagement post the rise of ATT. Rishab Jain, Fermot's CEO, leveraged his background at LiveRamp to develop tools for more engaging consumer experiences in the evolving digital landscape.
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