The Evolution of E-Commerce Landscape and AI Impact

The chapter delves into the transformation of the commerce sector influenced by evolving consumer behavior and online trends, reflecting on predictions made in early 2021. It explores the repercussions of Apple's impending changes, the drift of e-commerce companies towards negative margins, and the resultant adjustments in funding, valuation, and operations. Additionally, it examines the impact of AI on commerce ventures, underlining the change in unit economics and the paramount need for seamless customer experiences through personalized one-to-one interactions and the emergence of retail media networks.