Mortgage Marketing Radio How to Turn Agent Classes into a 6-Figure Income
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?
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Coaching & Community – Learn directly from Geoff Zimpfer & industry pros
Marketing & Growth Strategies – Get more butts in seats & convert more deals
Stop struggling to figure it out alone—let’s make your classes work for YOU!
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Show Notes & Timestamps
Mortgage Marketing Radio – How to Build a Thriving Business with Classes & Events – with Jared Larkin, The Mile High Title Guy
Episode Summary:
In this episode, we talk with Jared Larkin, also known as The Mile High Title Guy, from Chicago Title in Denver. Jared has built his brand through hosting engaging classes, leveraging digital marketing, and mastering event-based client attraction. If you're looking to stand out in a competitive market, build strong business relationships, and generate consistent referrals, this episode is for you.
Jared shares how he transformed his business by using educational events, Eventbrite marketing, social media strategies, and personal branding to attract real estate professionals and grow his client base. Plus, he breaks down the biggest mistakes people make when hosting events—and how to fix them.
Timestamps & Key Topics:
[00:50:17] - Why Hosting Events & Classes Works
- Why education-based marketing is key to attracting high-value clients
- The challenge of getting engagement from real estate agents
[00:52:03] - The Turning Point: Choosing to Host Classes
- Jared's realization that traditional sales methods weren’t working
- How he positioned himself as a marketing resource instead of a sales rep
[00:55:01] - Overcoming the “Bagel Boy” Mentality
- How title reps (and other professionals) are often seen as commodity-based
- The process of breaking industry norms and carving out a personal brand
[00:57:35] - The Power of Consistency & Experimentation
- Why most classes fail at first—and how Jared pushed through
- The importance of iterating, refining, and adapting marketing strategies
[01:00:07] - Diversifying Event Topics to Attract the Right Audience
- Examples of successful class topics (AI, social media, branding, etc.)
- Why adding social events (dodgeball, March Madness, networking nights) keeps people engaged
[01:03:29] - The Secret to Getting Butts in Seats
- How Eventbrite became Jared’s #1 marketing tool
- Using Facebook ads and social media targeting for event promotion
- How Jared automates outreach to thousands of real estate agents
[01:10:54] - The Event Follow-Up Process That Converts
- The simple one-page handout that skyrocketed Jared’s meeting requests
- How he filters and prioritizes prospects for follow-ups
[01:12:26] - Scaling Up: Running 100+ Events Per Year
- How Jared manages event logistics while balancing a young family
- His strategy for maintaining momentum and staying top-of-mind
Key Takeaways:
The fastest way to establish credibility and attract clients is through education-based marketing.
Eventbrite can help you get started
A 50% no-show rate is normal—so focus on overbooking and strong follow-ups
Don’t be afraid to experiment—mix educational and social events to appeal to different audiences
Connect With Jared On Instagram
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