S1E4: Agent Talk #4: Rob Litterst (PricingSaaS) - SaaS Pricing is Dying as AI Agents Are Eating The World

Rob Litterst (HubSpot exec & SaaS pricing guru) just dropped some mind-blowing insights about how AI is completely disrupting traditional software business models. Whether you're building AI products or just trying to stay ahead of the curve, this episode is packed with spicy takes on where the industry is headed.

Three explosive themes that'll blow your mind:

* The Death of Per-Seat Pricing: The old way of charging per user is getting absolutely demolished by AI agents. Rob breaks down how companies are being forced to evolve or die as AI native startups come gunning for their lunch. Traditional SaaS companies are scrambling to figure out how to price their products when algorithms are replacing humans left and right.

* The Human Premium Paradox: Humans are becoming a premium feature in software. While AI handles the grunt work, companies are starting to position human expertise as the ultra-premium tier. But this creates an insane challenge: how do people gain expertise if AI is handling all the entry-level work? Rob dives deep into this existential crisis facing professional services.

* The Revenue Bloodbath is Coming: Companies that don't adapt their pricing models are about to get absolutely wrecked. Rob shares war stories about how AI native startups are growing to $100M+ ARR with tiny teams, while traditional players are stuck in old pricing models that don't match how value is created anymore. The race is on to figure out outcome-based pricing before it's too late.

This conversation gets into the nitty-gritty of how companies are navigating this transition - from baby steps toward outcome-based pricing to full-blown business model transformation. If you want to understand how AI is reshaping the fundamentals of software business models, this episode is a must-listen.

Whether you're a founder, product leader, or just fascinated by how AI is changing the game, Rob brings deep insights from both the trenches at HubSpot and his broad view across the industry. Don't miss this one - the future of software pricing is being written right now.

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