
People Matters Podcast Series The rise of Gen AI and its impact on HR Technology: Josh Bersin, Global Industry Analyst
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Mar 6, 2024 Josh Bersin, a leading global industry analyst and CEO of the Josh Bersin Company, discusses the revolutionary potential of generative AI in HR. He highlights how it will transform HR organizations, making processes more agile and enhancing employee experiences. Bersin advises HR leaders to understand AI’s opportunities and challenges, including data management and ethical concerns like bias and privacy. He also emphasizes new skills HR professionals will need and reveals practical use cases for AI that can improve productivity and efficiency in the workplace.
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Generative AI Is A Global HR Game-Changer
- Generative AI is the most transformational HR technology Josh Bersin has seen and affects every HR function from recruiting to careers.
- It will upskill HR professionals and shift HR from transactional work to higher-value activities.
Start By Demystifying And Prioritizing
- Demystify AI, then map AI opportunities across HR and prioritize by business problems you need to solve.
- Get hands-on with tools (when allowed) to understand capabilities and inform prioritization decisions.
Buy After You Prioritize Problems
- Avoid buying every vendor solution claiming AI; align purchases to prioritized problems and mature use cases.
- Treat commodity features like job-description generation as lower priority while focusing on differentiating needs.



