How I Built This with Guy Raz Alamo Drafthouse Cinema: Tim and Karrie League
May 22, 2023
Tim and Karrie League, co-founders of Alamo Drafthouse Cinema, share their inspiring journey from a risky theater investment to creating a beloved national chain. They discuss innovative concepts like dining with films and unique programming, including adventurous roadshows. The couple opens up about challenges like failed ventures and legal battles, all while maintaining their creative vision. Their resilience shines through as they navigate the pandemic's impact on the cinema industry, revealing a commitment to redefining the movie-going experience.
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Perseverance Amidst Adversity
- Despite facing an incident involving a fatal shooting outside the theater, the Leagues persevered.
- They relocated to Austin, driven by their belief in the food-and-movies concept.
Adaptive Resourcefulness
- Unable to find a suitable theater in Austin, they converted the second floor of a parking garage.
- They financed this with $250,000 from family loans, credit cards, and a small business loan.
Learn by Doing
- Thoroughly research and understand the practicalities of your chosen industry.
- The Leagues learned construction, pizza-making, and restaurant management through library books and hands-on jobs.