The Thoughtful Entrepreneur 1413 – Using Marketing to Build Relationships with The Marketing Blender’s Dacia Coffey
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with Dacia Coffey, Author of the book “Corporate Caffeine: Boosting B2B Growth through Sales and Marketing Alignment”, a Fractional Chief Marketing Officer, CEO & Founder of The Marketing Blender.
Dacia talks about diving deeper into the value companies can bring to their audience. Their corporate values center on Truth, Growth, High Level Accountability, Fun, and Service Leadership - the backbone of everything they do. She says she loves serving the B2B world, viewing them as society's unsung heroes for their enormous contributions. It is her mission to help them extrapolate high-level thinking, build an ascending career for all their versatile employees, mature their marketing in a sophisticated way and increase their return on investment.
When asked about the importance of the role of a fractional CMO, Dacia puts it simply: to have individual and organizational impact, strategic alignment and accelerated revenue growth without those huge overheads. She also discusses creating real connections with your audience on various platforms, being aggressive in creating strategy, and unlocking organizational potential.
Key Points from the Episode:
- Blender Corporate Values
- The Importance of Having a Fractional CMO in the B2B World
- The role of social media in the B2B space
- How to Engage as a Fractional CMO
About Dacia Coffey: Dacia is a sales and marketing strategist who has orchestrated over 100 organizational transformations over her 20-year career. She was also a professional speaker for 10 years. As CEO of The Marketing Blender, a B2B sales and marketing alignment agency, she helps clients transform their businesses and drive revenue growth. She is also a member of the Forbes Agency Council, is a Forbes contributor, and was named the Advertising Federation of America Shooting Star.
Called to help others, she writes and speaks about how to maximize influence. Her mission is to teach people how to use their work to bless the world and unleash their own calling and potential. Her vision is to help create a business world full of meaning, prosperity and connection for all.
With an energetic style, Dacia draws on her experience as a top salesperson, editor and three-time business owner. Her approach and ideas are practical, actionable and proven to give audiences and marketing clients the tools they need to catalyze change and growth.
Dacia lives in Fort Worth, Texas with her husband and three sons. She enjoys yoga, running, hiking and reading. She is a board member of the Women's Center of Tarrant County, serves on the advisory board of Junction AI, chairs her church's annual festival, and is a mentor in the University of North Texas Professional Leadership Program.
About The Marketing Blender: The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth. By creating a smarter marketing mix aligned with your sales cycle, they maximize your return on investment. They accelerate revenue growth by executing the strategy's seven fundamentals: branding, website development, advertising, digital marketing, trade shows, and sales and marketing alignment. This framework helps their clients recognize their areas of opportunity to spend smarter and grow faster. In short, they craft a marketing plan with messages and media designed to get real results.
Marketing Blender aligns sales and marketing from first impression through deal close, while monitoring data to provide insight and support to areas that are costing you lost opportunities. It's hard to stand out in today's crowded marketplace, but they know how to use the latest technologies and tools to gain exposure and inspire their prospects to engage and take action.
Tweetable Moments:
06:01 - "We've got a lot of this corporate marketing out there that's pretty bland. Talking about products and services. Nobody buys a product or service in B2B."
08:42 - "So if you want followers, you need to be a follower. If you want engagement, you need to engage."
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Links Mentioned in this Episode:
Want to learn more? Check out The Marketing Blender’s website at https://www.themarketingblender.com/
Check out The Marketing Blender on LinkedIn at https://www.linkedin.com/company/the-marketing-blender/
Check out The Marketing Blender on Facebook at https://www.facebook.com/themarketingblender/
Check out Dacia Coffey on LinkedIn at https://www.linkedin.com/in/daciacoffey/
Check out Dacia Coffey on Instagram at https://www.instagram.com/daciacoffey/
Check out The Marketing Blender on Twitter at https://twitter.com/BlenderB2B
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