BigDeal #61 Money Making Expert: How to Turn Attention into $$$
125 snips
May 7, 2025 
Rory Vaden, a multiple New York Times bestselling author, shares insights on transforming personal branding into profits. He emphasizes the importance of automation and authenticity in building a reputable online presence. The conversation dives into identifying and connecting with your audience, creating trust through value, and the power of serving smaller, engaged communities. Vaden also discusses maximizing revenue while maintaining integrity and purpose, highlighting how obsessive passion can drive success in business.
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Personal Brand Is Digitized Reputation
- Personal branding is the digitization of your reputation, emphasizing trust over follower count.
- Being authentic and expert-like in your real-life persona builds deeper online trust and value.
Define Your Audience First
- Start building your personal brand by clearly defining your target audience.
- Focus on serving the person you once were for fastest clarity and connection.
Clarify Your Problem Focus
- Clearly answer what problem you solve for your audience in one word.
- Systematically address their 52 likely questions with high-value content to ensure attention.