Ep37 | What I Learned From Writing 100 Newsletters

🎙️ Episode – 100 Newsletters in a Row: 10 Lessons That Changed My Business

« Join the Free Newsletter Here »

This episode marks a huge milestone—Jeremy Dupont has officially written and sent 100 newsletters in 100 weeks. Twice a week. Every week. No breaks.

In this solo episode, Jeremy breaks down the 10 biggest lessons he’s learned from writing weekly emails that have helped him grow not one, but two businesses: a cash-based PT clinic and a digital marketing company for clinic owners.

If you've ever wondered whether email marketing is worth it or how to get started, this episode is for you.

📌 Episode Topics:

1. Newsletters Still Work
   • Email has driven more growth than ads for both Patch and Ripple
   • Great for nurturing leads and building trust
2. It Takes Less Time Than You Think
   • Block time on your calendar—discipline over inspiration
   • You’ll get faster and better with reps
3. You’re Writing to Signal, Not to Sell
   • Let people self-identify as warm leads based on clicks
   • Follow up 1:1 with people engaging with your content
4. Writing Is the Best Skill for Entrepreneurs
   • Clear writing = clear thinking = better leadership, marketing, and sales
5. Email is Leverage
   • Each newsletter compounds over time
   • Eventually people expect to hear from you
6. The ROI Is Invisible... Until It’s Obvious
   • Many readers lurk—then suddenly buy or book when ready
   • Email is about planting seeds that grow over time
7. Position Yourself as the Expert
   • Even your simplest insights can be groundbreaking for patients
   • Talk about real cases, conversations, and tips from your clinic
8. Consistency Builds Trust
   • Being in their inbox every week makes you the go-to when they need help
9. Email Beats Social Media
   • You own your list; you don’t own your followers
   • Algorithms change—email doesn’t
10. Email Is Still the Best Marketing Tool
    • Jeremy grew both a clinic and a marketing company on newsletters
    • No matter how trends shift, email still converts

⚡ Quick Wins You Can Use Today:

• 🗓 Block 30–60 minutes weekly to write your first newsletter
• 💡 Start with real stories or tips from your clinic
• 📬 Send consistently—same day and time each week
• 📊 Watch who clicks, then follow up directly
• 📥 Join the Patch newsletter to see it done in real time: Sign up here

📣 Want Help Writing Newsletters?

Hate writing? No problem. Patch offers done-for-you newsletter services so you can stay top-of-mind without lifting a finger. Just DM Jeremy or inquire at Patch to learn more.

📱 Follow for More: Follow @_jeremydupont on Instagram for marketing that works in 2025.

Have a topic you want covered? DM Jeremy or share it inside the Patch Slack channel to be considered for a future episode.