E1096: Podcasting State of the Union featuring Overcast’s Marco Arment & Oxford Road’s Dan Granger

Marco Arment, the creative mind behind the Overcast app, and Dan Granger, co-founder of Oxford Road, offer insights into the current podcast landscape. They explore the evolution of podcasting, emphasizing creator control via RSS feeds and the challenges posed by exclusive content deals. The duo discusses how advertising strategies are shifting from performance-based to brand-focused approaches. They also delve into the importance of audience engagement and the need for thoughtful brand responsibility in an increasingly polarized environment.