Jeff Haden discusses what we often get wrong about motivation—and what really works. 

— YOU’LL LEARN — 

1) The one thing that makes any goal feel motivating 

2) The subtle shift in phrasing that makes goals more motivating 

3) A surprising way to boost your willpower 

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— ABOUT JEFF — 

Jeff Haden is Inc.com's most popular columnist and one of LinkedIn's most widely-followed Influencers. His work has also appeared on Time, The Huffington Post, Fast Company, Business Insider, Entrepreneur, Yahoo! Small Business, MSNBC, and CNBC. 

• Book: The Motivation Myth: How High Achievers Really Set Themselves Up to Win 

• LinkedIn: Jeff Haden 

• Magazine: Inc.com 

— RESOURCES MENTIONED IN THE SHOW — 

• Phenomenon: The Ben Franklin Effect 

• Book: So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love by Cal Newport 

• Book: The Talent Code: Greatness Isn't Born. It's Grown. Here's How by Daniel Coyle 

• Book: Radical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott 

• Previous episode: 150: Expressing Radical Candor with Kim Scott 

• Personality: Tony Robbins 

• Personality: Herb Kelleher 

— THANK YOU SPONSORS! — 

• Build your team’s learning library–the fast and fun way–with Rise.com/awesome

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