Sparks: Achieving Big Results through Tiny Habits with BJ Fogg

In today's leadership spark, BJ Fogg, Adjunct Professor at Stanford & Author of Tiny Habits, shares his journey from aspiring to be a surgeon to pursuing a doctorate at Stanford, where his focus shifted to habits and behavior change. BJ discusses his research on the pro-social aspects of habits and highlights the significance of finding a balance between achievement and personal fulfillment.

We dived deeper into BJ's book, "Tiny Habits," which emphasizes the power of making small changes in behavior. He shares his own experience of hacking habits and discovering that simplicity and integration into existing routines can lead to lasting change. We discussed how BJ's method has helped many individuals significantly, which led him to teach and coaching others.

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