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Making Media

Spike Eskin - What Sports Media Can Teach Us - [Making Media, REPLAY]

Feb 1, 2024
Spike Eskin, the programming director at New York's WFAN, talks about traits to look for in audio hosts, benefits of athletes as hosts, sponsorship differences between radio and podcasting, chemistry between podcast hosts, understanding podcast listenership, podcast ad effectiveness, role of athletes in sports media, friction and characters in podcasting, and building a community through sports radio.
01:09:19

Episode guests

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Quick takeaways

  • Opinionated hosts who express clear opinions and withstand criticism are crucial for driving conversations and engaging listeners.
  • Podcasting allows for more specialized and intimate conversations compared to traditional radio, but understanding the specific audience is key.

Deep dives

The Importance of Being Opinionated and Likable as an Audio Host

Being opinionated and having clear opinions is important for audio hosts, especially in the sports genre. It is essential to express opinions without fear of being wrong and to be able to withstand criticism. Additionally, being likable and relatable to the audience plays a significant role. These traits are crucial in driving conversations and engaging listeners.

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