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Spike Eskin - What Sports Media Can Teach Us - [Making Media, REPLAY]

Making Media

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Building a Community Through Sports Radio

This chapter explores the career of a sports radio personality, highlighting their ability to connect with listeners and create cultural phenomena. They discuss their recent hiring at WFAM and their plans for a swag shop, as well as the importance of engaging with listeners through a voicemail line and in-person interactions.

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