Who’s Buying Your Data? Ron Zayas Reveals the Truth

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In this episode of Fraudology, host Karisse Hendrick sits down with Ron Zayas, CEO and founder of Ironwall by Incogni, to explore the alarming world of data privacy and its connection to fraud and cybercrime. Zayas, an expert in online privacy protection, reveals how seemingly innocuous data collection practices by companies and data brokers have created a massive industry that puts individuals and businesses at risk. He explains how everyday activities like using loyalty cards, booking travel, and engaging on social media contribute to detailed personal profiles that can be exploited by malicious actors.

The conversation delves into the sophisticated methods cybercriminals use to craft hyper-personalized phishing attacks, leveraging AI and stolen data to create convincing scams. Zayas shares shocking examples of how this information can be weaponized, from domestic abuse cases to intimidation of federal judges. He also discusses the inadequate privacy protections in the US compared to Europe and the powerful lobbying efforts that hinder meaningful regulation.

Listeners will gain valuable insights into protecting themselves and their businesses from these evolving threats. Zayas offers practical advice on minimizing your digital footprint, using VPNs, and being more discerning about sharing personal information. Whether you're an individual concerned about identity theft or a business leader worried about ransomware attacks, this episode provides crucial knowledge for navigating our data-driven world. Don't miss this essential conversation on the dark side of the data economy and how to safeguard yourself - tune in now to arm yourself with the latest information on privacy protection and fraud prevention.

Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line.

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She brings her experience, expertise, and extensive network of experts to this podcast weekly, on Tuesdays.

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