The GaryVee Audio Experience How To Break Into New Markets in 2024
Jan 27, 2024
The guest, the Founder of East Coast Lifestyle, shares his journey seeking expansion into the U.S. market. He discusses effective strategies for breaking into new markets, emphasizing the power of networking and personal connections. The conversation highlights leveraging social media and celebrity endorsements to enhance brand visibility. They also tackle the challenges of trademark infringements and the need to engage with younger audiences. Throughout, the insights on persistent relationship-building and e-commerce's transformative role prove invaluable for aspiring entrepreneurs.
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Episode notes
Directly Targeting Decision-Makers
- Identify key decision-makers in your target market.
- Reach out to them directly through email, social media, and even surprise gifts.
Prioritize Virtual Engagement
- Focus on virtual engagement first before sending free products, which can be costly and ineffective.
- Look for opportunities to connect with decision-makers online.
The Myth of the Big Break
- Gary Vee emphasizes consistent effort over one-off attempts.
- He recalls expecting big breaks from TV appearances or celebrity follows, but real success came from years of hustle.