What's Needed for AI Sales Success with Brian Krause and Vaneet Bhaskar

This is episode 362.

Read the complete transcription on the Sales Game Changers Podcast website.

BRIAN'S TIP FOR EMERGING SALES LEADERS: "For a technology like AI, salespeople need to find the "angel in the sale." The angel is the person that wears the halo and represents the halo effect of the technology in the environment. If you could find that angel and say, "I'm working with so-and-so over here on their specific problem, but I want you to also be aware that we're looking forward to the results in how much happier your people are when they start using our technology and how it impacts their morale." Finding the angel and thinking about that halo impact, can really help to differentiate the way we're thinking about working with that customer, not just selling to them."

VANEET'S TIP FOR EMERGING SALES LEADERS: "Now more than ever, we have tremendous channels available to us to connect and get our messages out. We tend, as sellers, to take that for granted. We have a unique perspective to offer, we see problems in and out at various companies, different industries, various verticals. Leverage that, build a brand for yourself as an expert on LinkedIn and Twitter. Start to post content. Make it so that your prospect has heard of you. They're going to want some degree to impart that knowledge because AI is such an interesting and net new space to some degree in terms of how it's being applied."