If you're ready to stop spending so much on marketing and instead have way more fun turning your current customers into raving fans, you're in the right spot today!

Paul interviewed Clifton Muckenfuss, founder of Building Raving Fans.

Clifton Muckenfuss is a serial entrepreneur with an extensive background in sales, marketing and leadership. His career spans over 20 years and he has founded / co-founded and scaled construction and service based companies.

Clifton evangelizes and teaches the concept of “Raving Fans” – people so happy about you, your culture and your brand that they become obsessive, ultimately creating Customers for Life.

In today's interview, Paul and Clifton talk about:

The power of relationship marketing.
Turning your clients into brand evangelists.
Why it's so important to stand out and take advantage of every client touchpoint.
How to actually measure the ROI of gifting, handwritten thank you notes and just being an overall great human.

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049: Lower Your Marketing Spend & Build Raving Fans with Clifton Muckenfuss