how to define the geography of your ideas (and spend way less time making things that perform waaaay better) with a Content World

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* Ruthless Clarity — an 8-week email course designed to help you achieve crystal-clear certainty about your goals, desires, and energy allocation

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* The New Age Playbook for Spellbinding, Can’t-Stop-Reading Copy — a 35-page downloadable workbook to take your writing from blah to bingeable

KP Pilley is baaaaaaaack! And we’re bringing you a mega-episode to talk about a concept that will free you from the tyranny of “content creation strategy”: content worlds.

Not content strategies or content calendars or content audits — we’re talking about building a whole paradigm for how you show up online that doesn’t require you to be terminally logged in to seven different platforms while spiraling about whether your Instagram grid “makes sense.”

KP — copywriter, strategist, professional pattern-recognizer, born digital child of the internet — breaks down why most of us are creating content for platforms instead of creating ideas and letting them live where they need to live.

This episode is for anyone who’s ever felt exhausted trying to feed the insatiable algorithms on ever single platform that you supposedly “need” to be on to run a successful business / make a name for yourself / develop a personal brand.

We get into why you don’t actually have to make content if it’s destroying your will to live, and how to figure out what that one strategy for YOU (because it’s different for everyone!) that gets you 80% of the results you’re looking for. Pareto Principle babes, this one’s for you.

We also talk about why more is definitely not better, how your coffee shop flyer might be outperforming your entire social media presence, and what it means to stop performing strategy for an imaginary audience of LinkedIn judges and start doing the one thing that actually gets you clients.

If you’ve been waiting for permission to quit the platforms that make you miserable, or if you’re trying to figure out where to focus when everyone’s telling you to be everywhere — this one’s for you.

In this episode we talk about...

Content worlds, not content platforms. Why you should build a geography of ideas that’s agnostic to where it lives, how to stop creating for Instagram and start creating with Instagram as one destination among many, and the surprisingly freeing realization that you don’t owe the internet anything.

The 80/20 rule applied to marketing. How to identify your Desert Island strategy — the one thing you’d do if you could only do one thing.

Permission to quit platforms that drain you. Why you don’t actually have to make content if it’s the bane of your existence (you just have to figure out another way to get clients), how to tell if you’re being strategic or just performing productivity, and why your coffee shop flyer might actually be your highest-converting marketing channel.

The content constellation and nine-grid strategy. How to do a factory reset on your feed when you’re overwhelmed, why KP launched a “done for you” version after people struggled with execution, and what it means to build an editorial calendar based on your actual capacity—not what the gurus say you “should” be doing.

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