S1E5 - Product Led Growth: How To Get Started With Antti Suikkanen

Mar 7, 2023

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How can you leverage Product-Led Growth to grow your B2B SaaS?

In this episode, we talk with Antti Suikkanen, about how to get started with product-led growth to scale your SaaS.

What is Product-led Growth? - Antti Suikkanen sees product-led growth as how the world works today: people today want to figure out the value they can attain from a product before deciding to buy it. Product-led growth model vs sales-led growth - Product-led growth follows a more precise framework: the product has to be excellent, and easy to use, and the user has to find the value faster. With sales-led growth, you have to paint the picture to the user about the features and value of the product.

When to start on product-led growth - Our guest argues that it is necessary first to determine if your product and service fit product-led growth. If it is too complex, your account values are very high or the number of potential clients is not big, then you need to weigh if product-led growth is the right strategy for you.

Key Timecodes

(0:55) Introduction to today's topic and guest expert
(1:55) Why you need to listen to Antti Suikkanen
(2:36) His definition of Product-led Growth
(3:48) Product-led growth model vs. sales-led growth -
(4:44) When would a company start on product-led growth
(7:10) Minimum requirements to start on product-led growth
(7:57) Metrics for measuring the success of product-led growth
(11:05) Subdivision of roles in product-led growth strategy
(17:25) Challenges companies to face with product-led growth strategy
(12:20) Common mistakes companies often make in implementing the product-led growth strategy
(15:03) Recommendations for where to start
(19:56) How is his company implementing a product-led growth strategy
(22:30) Advice to SaaS startups with 10k revenue
(27:05) Advice to SaaS established businesses with $ 1 million annual revenue
(29:45) Final thoughts for SaaS businesses
(32:02) Antti Suikkanen’s contact information

The show is hosted by ⁠Joran Hofman⁠, founder of ⁠Reditus⁠