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In this episode of ‘The Art of Selling Online Courses’, Alyson and I are talking about creating more courses and using bonuses to promote them.
The best place to start with creating courses is your audience. Don’t decide what topic they want to learn about, ask them. And make sure to use open ended questions!
And once you have your topic, creating the course is simpler than you think. Remember that old webinar, your first event or even some of the old youtube videos? Alyson advises: use them!
And she will also share with us her 3 step formula for creating modules: Teach, Assign and Provide Resources.
But, you don’t want to put it all in just the course. Leaving something out and creating bonuses can be very helpful in marketing your course. Everybody loves bonuses. And in this episode we will also cover how to figure out what should be a bonus.
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