Janet LePage, CEO of Western Wealth Capital, shares her incredible journey from flipping homes in Phoenix to managing over 30,000 rental units. She discusses how her firm thrived amid rising interest rates, employing bold strategies like a washer-dryer installation that significantly boosted property value. Janet recounts her decision to vertically integrate during COVID in just 26 days, and reveals her first acquisition in three years at a remarkable price. Tune in for her insights on strategic growth and overcoming market challenges!
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question_answer ANECDOTE
Janet's Start in Real Estate
Janet LePage started as a computer scientist and coder with no real estate background.
She attended a real estate weekend seminar and hired a coach, investing $16,000 in education in 2007 to learn the business.
question_answer ANECDOTE
Flipping Homes While Working Full-Time
Janet bought and flipped 56 homes over two years while working a full-time job.
She built a team in Phoenix to efficiently renovate foreclosures she bought at auction.
question_answer ANECDOTE
The Pickle Sandwich Moment
Janet bought 23 units in a 30-unit building 26 days before her first child was born.
She felt uniquely wealthy eating a pickle and cheese sandwich in her apartment, reflecting on the milestone.
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Season 3, Episode 7: Janet LePage, CEO of Western Wealth Capital, joins the show to share how she scaled from flipping homes in Phoenix to managing over 30,000 units across the Sunbelt, with $4B in real estate transactions under her belt.
In this episode, Janet opens up about the pressure of navigating one of the fastest interest rate hikes in modern history and how her firm managed to stay aggressive in the Sunbelt while others pulled back. From installing washers and dryers to unlock millions in value to vertically integrating WWC in just 26 days during COVID, Janet breaks down how bold decisions and operational precision kept her portfolio alive when others were sinking.
We discuss:
– Her journey from flipping homes to building WWC
– The moment she felt “truly wealthy” (hint: it involved a pickle sandwich)
– How her 83-point checklist drives fast, repeatable value-adds
– Why she vertically integrated WWC during COVID in just 26 days
– The first deal she’s bought in three years—and why it's 43% below replacement cost
TOPICS
00:00 – Janet’s Start: From Coder to First Flip
05:00 – Flipping Homes While Working a 9-to-5
12:00 – Buying 23 Units 26 Days Before Birth
18:00 – Scaling Through Systems and Syndication
25:00 – Raising Millions and Launching WWC
32:00 – The Washer-Dryer Strategy That Changed Everything
38:00 – Breaking Into Texas and Going Institutional
45:00 – Vertical Integration and COVID Shifts
51:00 – Lessons from Rate Hikes and Bridge Debt
55:00 – New Opportunities: Buying 43% Below Replacement
Shoutout to our sponsor, InvestNext. One platform to raise and manage capital for real estate investment.
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About No Cap Podcast
Commercial real estate is a $20 trillion industry and a force that shapes America’s economic fabric and culture. No Cap by CRE Daily is the commercial real estate podcast that gives you an unfiltered ”No Cap” look into the industry’s biggest trends and the money game behind them. Each week co-hosts Jack Stone and Alex Gornik break down the latest headlines with some of the most influential and entertaining figures in commercial real estate.
About CRE Daily
CRE Daily is a digital media company covering the business of commercial real estate. Our mission is to empower professionals with the knowledge they need to make smarter decisions and do more business. We do this through our flagship newsletter (CRE Daily) which is read by 65,000+ investors, developers, brokers, and business leaders across the country. Our smart brevity format combined with need-to-know trends has made us one of the fastest growing media brands in commercial real estate.
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