Art has a unique ability to explain complex, oft-emotional topics in an understandable way. And that’s why Carbon Upcycling Technologies (CUT) is engaging with visual artists to educate the general public about carbontech. CUT offers their artist-collaborators free materials and tech support, encouraging the use of CO2-derived materials to create pieces that ‘showcase the carbon capture and utilization industry.’

Madison Savilow is the Chief of Staff at Carbon Upcycling Technologies and Venture Lead of CUT’s new consumer brand, Expedition Air. On this episode of Reversing Climate Change, Madison joins Ross to discuss the technology Carbon Upcycling uses to create solid materials like concrete, plastics, and consumer products out of CO2 and share her take on the tradeoffs associated with working with some of the largest players in the energy sector.

Madison explains what inspired CUT to launch Expedition Air, describing how a consumer brand helps educate the general public about carbontech and what other companies in the space are following suit. Listen in for insight into Expedition Air’s collaboration with artists Annalee Levin and Luis Merchan and learn how Madison and her team are using visual art to market carbontech.