Cultivating Confidence as a Founder with Matthew Keemon, Co-founder and CTO at Jebbit
Sep 18, 2023
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Matthew Keemon, co-founder and CTO at Jebbit, talks about his journey to becoming a founder, a war story in the early days of Jebbit, and the future of third party cookies. They explore the use cases of interactive surveys and product finders, discuss the love for the Patriots, and share a mishap with coupon codes. They also discuss the phasing out of third-party cookies and the introduction of the Topics API. Additionally, they highlight Algolia's expansion into product recommendations.
Jebit is a creative platform that creates interactive surveys and product finders, allowing brands to personalize marketing and provide tailored recommendations.
Jebit recently received significant funding allowing them to accelerate growth and implement operational rigor to meet targets and remain accountable.
Deep dives
Founding Journey and Company Name
The co-founder and CTO of Jebit, Matt, discusses the founding journey of the company. It originated in a college dorm room, with one of the original founders named Jeb. The company was originally called 'Added Up' but had to change its name due to a cease and desist from Bank of America. Tom's mom suggested the name 'Jebit,' which stuck. Matt also shares how he became involved with the company during his last semester of college.
Jebit's Core Offering
Matt explains that Jebit is a creative platform focused on creating interactive surveys and product finders. Its main use cases include creating interactive quizzes that help recommend products to e-commerce customers based on their answers. It also enables brands to personalize marketing by collecting customer preferences and data through interactive experiences. This helps brands provide personalized recommendations and tailored marketing strategies.
Growth and Funding
Matt reveals that Jebit is currently in a phase of growth. The company recently received a significant round of funding from Vista equity partners, allowing them to accelerate their growth and maturity. With this funding, they have been able to expand their team and have implemented operational rigor to ensure they meet their targets and remain accountable. Matt also shares a war story about a coupon code mishap that highlighted the importance of planning for worst-case scenarios.
Today we’re talking to Matthew Keemon, co-founder and CTO at Jebbit. We discuss the journey that Matt took to become a founder, a war story in the early days of Jebbit, and what the future of third party cookies looks like.
All of this right here, right now, on the Modern CTO Podcast!