AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Inside The Stream
Antenna Data on the Bundle’s Power, Annual Plans and More
Jun 21, 2024
Exploring Antenna's data on streaming bundles, annual subscriptions, price increases, and ad-tiers' rising popularity. Delving into the decline of pay TV subscribers, Netflix's experiential marketing strategy, and the impact of annual SVOD plans and bundling strategies on subscriber acquisition. The discussion also covers the growth of ad-supported subscriptions in the streaming industry despite price hikes.
32:17
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Annual subscriptions struggle due to lack of engagement, while streaming bundles show power in converting viewers to subscribers.
- Antenna data highlights the rise of ad-tiers and acceptance of price increases in the streaming industry.
Deep dives
Pay TV Industry Decline
The Moffitt Nathanson data highlights a 12.3% decline in pay TV subscribers, marking the worst quarter ever for the industry. Even YouTube TV experienced a loss of 150,000 subscribers despite being a driving force in the virtual MVPD market. This decline is in stark contrast to the growth seen previously, influenced partly by the cancellation of services like YouTube Sunday Ticket which provides NFL content.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode