6min chapter

Inside The Stream cover image

Antenna Data on the Bundle’s Power, Annual Plans and More

Inside The Stream

CHAPTER

Analysis of Pay TV Subscriber Decline and Netflix's Experiential Marketing Strategy

Exploring the sharp decrease in pay TV subscribers, particularly YouTube TV, along with factors like the NFL season's impact. Netflix's innovative strategy of launching entertainment and dining venues in 2025 to enhance brand exposure and engagement is also examined.

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