Personal Injury Mastermind 239. Jack Newton, Clio— Toolkit: Legal Tech, Streamline Legal Marketing, Intake, and Operations
Mar 7, 2024
Jack Newton, Co-founder and CEO of Clio, is a visionary in legal tech, using cloud and AI to transform practice management. He discusses the critical importance of Local Search Ads for law firms and how Clio's tools streamline client intake, improving marketing ROI. Jack emphasizes the value of having a unified platform for case management and the advantages of data-driven decision-making. He also shares insights on migrating to Clio without disruption and highlights Clio’s unique features tailored for personal injury firms.
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Origin Story Of Clio
- Jack Newton describes discovering the cloud's opportunity for legal practice management in 2007.
- He and Ryan saw law firms as a sector ripe for cloud transformation due to limited IT resources.
From Storage To End‑to‑End Platform
- Clio expanded from document storage to a product suite including Clio Manage and Clio Grow.
- The platform now aims to cover the client journey from marketing to lifetime value and adds AI and automation.
Digitize And Automate Intake Immediately
- Digitize your intake: use web forms or chatbots to funnel leads into a CRM like Clio Grow.
- Automate rapid responses and scheduling to convert more PI leads quickly.