Community Creators with Shana Lynn How to Apply the Retention Accelerator Framework to Onboarding
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members
In this episode, we dive deeper into how to strategically apply the Retention Accelerator Framework—introduced in a previous episode—specifically to the onboarding process within your membership or community program.
Shana walks us through her thought process as she evaluates and optimizes onboarding, showing how to use the 3 R’s of retention: Results, Recognition, and Relationships. Whether you're just starting or looking to refine your member journey, this episode gives practical insights to create an onboarding experience that reduces churn, increases engagement, and builds long-term loyalty.
What You’ll Learn:
- Why onboarding is the highest-impact place to start improving retention
- How to reduce friction and guide members to a clear next step and quick win
- Why reselling the vision during onboarding keeps motivation high and prevents churn
- How to use personalization, celebration, and stories to build connection fast
By applying the Retention Accelerator Framework, you can create an onboarding experience that not only welcomes your members but sets them up for long-term success.
Additional Resources:
Ep 181: 3 Accelerators to Reduce Churn & Keep Members Longer https://www.shanalynn.com/podcast/3-accelerators-to-reduce-churn-keep-members-longer
Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com
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Learn how to work with Shana: https://www.shanalynn.com/
Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate
Connect with Shana: https://www.instagram.com/shanaspeaks
Watch on YouTube: https://www.youtube.com/@communitycultivated