S04 E05 NAK3D’s Kelly Vero On Merging Fashion And Gaming To Revolutionise Game Commerce

In an industry where data-driven decision-making pays dividends and a deep content pool is the difference between customer churn and a long-term connection, game studios need a tool capable of gathering granular user data and satiating consumers' content cravings. NAK3D—a startup recently awarded for its innovation by the World Economic Forum—delivers on both ends. Kelly Vero, CEO and CTO of NAK3D joins Peggy Anne Salz for an on-the-ground interview into how the interoperable fashion marketplace leverages AI-developed data to provide developers a constant stream of new in-game content while empowering fashion and retail brands to establish a digital presence. She says the future of game commerce (or g-commerce as she calls it) lies in digital assets and putting the power back into the hands of the player. Few people are as daring, future-focused, and driven as Kelly, which is why major designer brands like Alexander McQueen and Lulu Guinness trust NAK3D to bridge the gap between digital and physical retail and deliver actionable insights into Gen Z and Gen Alpha audiences. Don’t miss out on this mega-meta episode—the first in a series of special live podcasts connecting you with the sharpest minds and savviest innovators in gaming.

CHAPTER TIMESTAMPS

00:00 - Intro

01:54 - Davos, the metaverse, and trends in Asia

07:06 - The evolution of Nak3d

12:29 - The future of Gcommerce and information sourcing

19:30 - Digital death and the metaverse

26:28 - Look outside the games industry

29:03 - What is Kelly looking forward to most?

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