The School of Greatness 1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
Mar 19, 2021
In this engaging conversation, Josh Richards, a dynamic social media influencer and entrepreneur with over 30 million followers, shares his secrets to success. He emphasizes the importance of building genuine connections with your audience and treating them like friends. Josh dives into his journey from sports to social media stardom, highlighting innovative monetization strategies and the impact of mentors. He also reflects on mental health challenges and the art of nurturing a niche audience while discussing his future aspirations in entertainment and angel investing.
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Early Hustle
- Josh Richards had an entrepreneurial drive from a young age, saving money for big purchases instead of small items.
- He created businesses from his passions, like designing lacrosse mesh and a hockey apparel line.
Equity Focus
- Prioritize equity over cash in brand deals, especially if you believe in the company's long-term potential.
- Consider a mix of cash and equity for less passionate projects.
Tour Exploitation
- Josh's early social media tour generated substantial revenue, but shady business practices led to him receiving only $750.
- This experience motivated him to start TalentX to protect creators.