

Is brand strategy bullsh*t?
14 snips Sep 4, 2024
In this engaging discussion, brand designer Austin shares insights from his transition into brand strategy services, revealing both the potential and pitfalls he encountered. He debates whether brand strategy is often overhyped, leading to dull and trendy designs. The key takeaway? Distinctive brand assets are crucial for standing out. Austin emphasizes a more creative approach, advocating for brands that are instantly recognizable rather than getting lost in complex strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Redefining Brand Strategy
02:11 • 31min
Navigating the Ethics of Branding and Design
33:31 • 4min
The Balance Between Strategy and Distinctiveness in Branding
37:51 • 2min
Testing the Impact of Brand Strategy on Distinctiveness
39:41 • 2min
The Art of Brand Storytelling
41:14 • 13min