Let's talk branding

Is brand strategy bullsh*t?

14 snips
Sep 4, 2024
In this engaging discussion, brand designer Austin shares insights from his transition into brand strategy services, revealing both the potential and pitfalls he encountered. He debates whether brand strategy is often overhyped, leading to dull and trendy designs. The key takeaway? Distinctive brand assets are crucial for standing out. Austin emphasizes a more creative approach, advocating for brands that are instantly recognizable rather than getting lost in complex strategies.
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